Luxurious, romantic and quietly French, Chloé's ethos is to create luxurious ready-to-wear for stylish women around the world.
After purchasing the house in the mid-1980s, Swiss luxury group Richemont put Chloé firmly on the international market, where it has remained a formidable fashion force ever since.
With the production of iconic fashion and the launch of the eponymous and successful Chloé perfume, Karl Lagerfeld became Chloé's public image in both the 60s and 90s, followed by Martine Sitbon's unique modern vision at the end of the 80s.
Miss McCartney joined as Creative Director in 1997, giving her classic tailoring a boost to the streets, securing Chloé as the first name in fashion.
Miss McCartney's design partner, Phoebe Philo, stepped into her main design shoes in April 2001. Miss Philo brings her sass and street edge to the label and continues to produce coveted collections, including new additions such as swimwear and casual line or younger line, See by Chloé.