The Diesel brand was born some 40 years ago and today represents an innovative international design company that makes jeans and casual wear, as well as accessories and Diesel fragrances. This popular brand has sold its high quality products all over the world.
When Renzo Rosso founded the company in 1978, he wanted it to become a leader, a company that took risks and created a niche for itself in its field. He surrounded himself with creative, talented people, innovators who, like him, rejected the slavish trend that characterizes the fashion industry. Renzo wanted to come up with a more dynamic and imaginative clothing line than was available everywhere. He gave his open-minded new designers broad stylistic freedom, in the hope that they could create a clothing line that is perfect for people who follow their own independent path of life. It is for this reason that Diesel immediately became a leader in developing styles, fabrics and production methods that guaranteed quality products that caught people's attention, and this attention to quality and innovation was also put into the development of Diesel perfumes.
It was in 1996 that the company decided to focus on fragrances, starting with a Diesel cologne for men and women, simply called Diesel. This unisex fragrance features notes of carnation and amber blended with vanilla, lemon, ginger and bergamot for a uniquely versatile perfume.
From the beginning, Renzo Rosso believed in addressing the world with one product and one language, and one of his first steps was to build a solid and comprehensive distribution platform that gives people all over the world access to Diesel clothing, Diesel cologne for men. and women, and other Diesel products.