The founder of ESCADA, a beautiful Swedish woman named Margaretha, was a top model for the Jacques Fath firm. Not only has she modeled the new collections, but has also taken the time to think and learn about the fashion world.
Wolfgang Ley was a young, dynamic, ambitious entrepreneur who liked to improvise.
When their paths crossed 23 years ago, they fell in love and became an unbeatable team.
Dividing the work was easy, Margaret Ley was in charge of the creative part, while Wolfgang took care of the "rest" - finance, sales, marketing and production.
The company quickly became a great success. What were the reasons? How did ESCADA differ from its competitors? This can be explained in four words: color, elegance, quality and fit.
ESCADA shares were first listed on the stock exchange in 1986.
With the death of Margaret Ley an era came to an end. Turbulent times followed. After the crisis was resolved, ESCADA became successful again, evolving from a fashion label to a luxury brand.
Incidentally, people often wonder whether there is an inexplicable abbreviation behind the name ESCADA. The truth is more interesting: ESCADA was the name of an Irish thoroughbred.