The Marciano brothers grew up in the south of France, a region that cultivated a passionate understanding of French design and the essence of style. Combining a love of the American West with a European feel, they created GUESS, Inc.
In the 1970s, clothing design had little or no direction. People thought denim was dated, and jeans were hardly considered a fashion statement. The Marciano brothers would change that forever. Their designs were timeless, sensual, strong and chic. The GUESS? approach was fresh and set the standard for the future of denim.
Initially, the retailers greeted GUESS? with skepticism. Buyers weren't interested in denim, but the brothers' unfailing instincts and persistence dominated. Their 3-zipper Marilyn jean was sexy, with a unique style and attitude. Bloomingdale's eventually agreed to sell two dozen pairs of the 3-zip Marilyn jean as a favor to the Marciano brothers. Within hours, the entire stock was sold out.
Today GUESS is one of the most famous brands in the world. Known for quality, trendsetting style and marketing creativity, the company designs and markets a leading lifestyle collection of casual wear and accessories for women, men, children and babies.
GUESS? is still run by two of the Marciano brothers: Maurice and Paul. Co-Chairman and Co-Chief Executive Officer, Maurice Marciano, has overseen the company's design direction and has led its spirited and significant expansion since 1982. Co-Chairman and Co-Chief Executive Officer, Paul Marciano, is credited with the vision behind the GUESS? image and is responsible for creating some of the most innovative and groundbreaking images in the history of advertising.
In the 21st century, GUESS continues to challenge its already high standards to remain a driving artistic force in the world of fashion.