Joop is a brand that is rooted in Berlin, with all the facets and emotions that characterize this dynamic metropolis. Contrasts, sometimes contradictory, as if they belong to different worlds, but which nevertheless form a perfect synthesis. Contradictions attract each other. This is Joop! - unique in its style. Classic clothing and accessories, but always with a "Touch of Glamor". Joop stands for the latest fashion, eroticism and provocation. But also, for controversial perception, high emotions and mind. These are all parts of the brand and the company, the success of which can be defined by a unique name: JOOP!