Juicy Couture was the dream of businesswomen Gela Nash-Taylor and Pamela Skaist-Levy, who met in Los Angeles in 1988 through a mutual friend. They started Juicy Couture to produce fashionable and colorful clothes and accessories. In the early 2000s, the support of Liz Claiborne Inc. and the support of celebrities allowed the Juicy Couture product line to expand into perfumery.
In the spirit of their fashion, which prefers bright, shimmery and "girly" designs, Juicy Couture fragrances appeal to a fun, younger crowd. Their first fragrance, launched in 2006 and simply called Juicy Couture, has a sweet and bold aroma achieved through a blend of citrus, fruit, floral and vanilla scents. The year of its release, this debut luxury perfume won the FiFi Fragrance of the Year award, the greatest honor in the perfume industry.
More recent Juicy Couture perfumes have also been successful; for example, the 2018 Viva la Juicy Glace was a finalist for Women's Prestige Fragrance of the Year. This new Juicy Couture perfume for her is a limited edition fragrance with notes of citrus, vanilla, sandalwood and amber that lingers long after application. It joins other bestselling Juicy Couture fragrances in the fruity Viva La Juicy collection that celebrates optimism, playfulness and a carefree spirit. The Viva La Juicy perfumes have stood the test of time and were launched in 2008 and are still popular to this day.
Do you want a scent with a little more shine? The Juicy Couture Malibu and Couture La Malibu perfumes capture the vibrant, summery and flirty atmosphere of Los Angeles life with bright citrus, cheerful flowers and soft musk and wood. For a more modern and refined perfume, consider Hollywood Royal, a light fragrance with apple, pear, jasmine, vanilla and cashmere woods.
The brand started with the introduction of Juicy Couture cologne for men with the release of the 2008 Dirty English, a deep, spicy fragrance that evokes images of James Bond and is packaged in a rugged, flask-like bottle. The brand hopes to make more Juicy Couture cologne for men in the near future.