Laura Biagiotti was born in Rome, Italy, in 1943. She graduated in archeology from the University of Rome, but decided she preferred a career in the fashion world. She first joined her mother's small clothing company, but left in 1965 to set up her own design shop in Florence with partner Gianni Cigna, who she then married their company that produced clothing for the eminent Italian fashion designers Roberto Capucci and Emilio Schuberth. and exported. They also had a deal to make ready-made clothes for Angelo Tarlazzi's well-known house.
As the company grew, so did Biagiotti's ambition to design her own clothing. In 1972 she presented a small but successful women's collection. She became known for working with fabrics of exceptional quality, especially cashmere in the most subtle colors. She took over a company called McPherson Cashmere and started making many garments in this luxurious fabric.
Her designs are understated, soft and fluid, with a focus on detail and fabric. She also makes day and evening wear. She is known for her soft tailoring and loose-fitting dresses. Each Biagiotti collection includes "baby doll" dresses.
In 1987, she launched her menswear line Laura Biagiotti Uomo, and women over 14 have a line called Laura-Piu. Laura Biogiotti Junior is a line of children's clothing. Laura Biogiotti sunglasses are also popular.
Laura Biagiotti lives in the 15th century Marco Simone Castle, 17 km from Rome. She has used the shape of the castle's four towers to form her company logo. Her husband Cianni Cigna passed away in 1996. Laura founded the Biagiotti Cigna Foundation in his memory. The aim is to create scholarships for young designers so that they can study abroad.
Biagiotti was the first Italian designer to present a collection in China in 1988. In 1994 she opened a boutique in Moscow and the following year she was allowed to stage a fashion show within the Kremlin itself, which was a first. 38 Russian models walked the catwalk to applaud an enthusiastic audience.
In 2000, Laura Biagiotti and her daughter Lavinia founded Cigna Biagiotti Roma, a new fashion house best known for its knitwear.
In 2002 the Biagiotti House celebrated its 30th anniversary with great joy.