Roberto Cavalli, the grandson of Florentine painter Guiseppe Rossi, was born in 1944 in Florence, Italy, and over the course of his career has enjoyed great success as a top designer, with his fashion gracing runways around the world.
Thanks to his use of color, sexuality and boldness, Roberto Cavalli has become one of the favorite designers of some of the most fashionable and trend-setting celebrities. In 2002 he carried that aesthetic in his first designer fragrance. He initially intended to call it Serpente, and in fact the bottle is printed with the pattern of a snake's skin, but he ended up calling it just Roberto Cavalli. It's a scent as sensual as his clothing designs, blending sandalwood, citrus, rose and musk with the same gusto he uses to mix animal prints and flowers on the catwalk.
The first Roberto Cavalli perfume for her was followed a year later by a sophomore fragrance, a Roberto Cavalli cologne for men called, aptly enough, Roberto Cavalli Man. The designer's passion for using animal prints also appeared in the packaging of this Roberto Cavalli cologne for men, as it featured a snakeskin print box and a snake motif on the bottle. The snake motif is also featured in some of his fashion and fragrance best sellers, such as the Serpentine 2005, a Roberto Cavalli perfume for hair. Animal prints also adorn the packaging of other Roberto Cavalli fragrances, such as Just Cavalli and the fruity Roberto Cavalli Exotica. In 2011, the license of Roberto Cavalli fragrances was acquired from ITF by Coty, who has continued to work with the Roberto Cavalli fashion house to release fragrances such as Roberto Cavalli Oud in 2013 and 2017's rich, luxurious perfume Roberto Cavalli Florence.